You can’t predict the future, but you sure can change the path that’s taking you headfirst into it. That seems to be the thought behind ‘We are all Workers’- the new Levi’s campaign based in Braddock, a town that shares the brand’s challenge to stay relevant in current times.

This is the first part of a series of videos that will hopefully inspire change, create possibilities and revitalize both the Braddock and Levi’s brands. I like what Gatorade’s Replay has started – here’s hoping that more brands pick up on the actual meaning of ‘meaningful contribution’ to society.

For more on the campaign, click here


As Carrie told me last night on a Sex and the City re-re-rerun, New York City is the place to be if you’re single and trying to mingle. But it can get really hard trying to find The One since you’re competing with millions of other people out there with pretty much the same POA.

Brian seems to have a brilliant exit strategy out of the singles field and straight into the dating game. Check it out and if you’re lucky enough to be in NYC right now, this is your chance to make it into Date Night social media hall of fame.

I have my eyes on the Reebonz 99% sale for more reasons than the $25 Marc Jacobs bag.

For those of you who have been living under a rock, Reebonz is an exclusive online store which has pop up sales for high end fashionistas (and window shoppers such as yours truly)

The much awaited 99% off sale was scheduled to start at 4 pm on 12th July, but by 6 pm instead of oooh aaahs and thank yous, the facebook page was crammed with customer complaints. For it’s part, Reebonz did try to manage the situation (they were even brave enough to steal Barney’s line) but eventually had to *sigh* remove the sale due to ‘overwhelming demand’ (duh. What did they expect! Singapore probably has the highest per capita demand for luxury products)

It’s interesting how the conversation is turning out on its Facebook page, with some fans defending the brand(in the hope of a freebie?), some downright pissed off and some trying to turn it into a career opportunity ;)

Stay tuned for whether reebonz goes on to shatter hearts or dent bank balances.

Always wanted to make a movie? This one is for you! On July 24, you have 24 hours to film a snippet of your life, from the ordinary to the extraordinary. Then you upload your video to the YouTube “Life in a Day” channel before July 31. The most compelling footage will then be selected, edited, and incorporated into a film directed by Kevin Macdonald (The Last King of Scotland) and produced by Ridley Scott (Gladiator).

If you asked a young person on the street what they think of museums, you’d probably get uninspired cliches like ‘history’, ‘boring’ and a couple of *yawns* as responses. Check out how Fallon UK not only changed that perception, but changed the way young people interacted (yes, interacted) with the Tate Modern museum.