Would you like some Actimel with that toast?

Posted: May 25, 2011 in Uncategorized

Personalised daily reminders on bread? This you’ve got to watch. Trying to include Actimel in every Brazilian families’ breakfast, Danone created toasters that ‘toasted’ messages on bread, reminding moms to give their kids a daily dose of flu fighting Actimel. They sent these to ‘influencial’ moms, who could keep the supply of Actimel coming in by sharing aww-cho-chweeet photos of their kids eating the branded bread.

Couple that with every mom’s inherent desire to share photos of her kids’ every second of the day, and you have a seriously potent formula for this going ‘viral’ (pun always intended)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s