Under the Influence of the Influencers

Posted: December 15, 2010 in Fashion marketing, Inspirational, Interesting ideas, Movies, NYC, Trends

So I was just reading my own twitter feed, trying to find an article that I hadn’t tagged on delicious, when I stumbled upon this tweet that I had totally forgotten to elaborate upon on my blog. [Yes, I am fully aware that sounds like a line from How to Speak like a Digital Native 101]

This documentary amazingly captures so many of my interests at once. Branding, check. Fashion marketing, check. Trendsetting, trendspotting, check check. New York!, check! Sartorialist. TED. I could go on, but I’m assuming you’ve already watched the video [seriously, watch it] [No really, I mean it. WATCH.]

The best part for me? It’s not one of those We Have All The Answers On The Future videos. But I came away with so many questions after I watched this. What are the places I go to based on passion? Who influences the influencer? What tips it over the tipping point? What are brands thinking when they think they can gatecrash the trend party? What are you made of when you’re all by yourself? What inspires me? Who do I inspire?

Coincidentally, I was in New York this summer and bumped into the Influencer statue dude [not knowing back then that he was the Influencer statue dude] Did I say coincidence? I don’t think so.

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