What does Levi’s share with Braddock, PA? The past(?) but hopefully, the future

Posted: July 19, 2010 in Uncategorized

You can’t predict the future, but you sure can change the path that’s taking you headfirst into it. That seems to be the thought behind ‘We are all Workers’- the new Levi’s campaign based in Braddock, a town that shares the brand’s challenge to stay relevant in current times.

This is the first part of a series of videos that will hopefully inspire change, create possibilities and revitalize both the Braddock and Levi’s brands. I like what Gatorade’s Replay has started – here’s hoping that more brands pick up on the actual meaning of ‘meaningful contribution’ to society.

For more on the campaign, click here

  1. BrettB says:

    The PAST!? Levi’s sunk their brand and Braddock was sunk by social forces. The only thing they have in common is that one was betrayed by companies like the other.

  2. Hi Brett, thanks for stopping by. I agree, Levi’s did in a way puncture their own brand, but ultimately, it is social forces that control the brand as well

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