When art inspires art

Posted: July 13, 2010 in Activation, Music, Youth marketing

If you asked a young person on the street what they think of museums, you’d probably get uninspired cliches like ‘history’, ‘boring’ and a couple of *yawns* as responses. Check out how Fallon UK not only changed that perception, but changed the way young people interacted (yes, interacted) with the Tate Modern museum.

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