Didn’t think 99% = Chance of Sale Actually Happening

Posted: July 13, 2010 in Case study, Fashion marketing, Social Media

I have my eyes on the Reebonz 99% sale for more reasons than the $25 Marc Jacobs bag.

For those of you who have been living under a rock, Reebonz is an exclusive online store which has pop up sales for high end fashionistas (and window shoppers such as yours truly)

The much awaited 99% off sale was scheduled to start at 4 pm on 12th July, but by 6 pm instead of oooh aaahs and thank yous, the facebook page was crammed with customer complaints. For it’s part, Reebonz did try to manage the situation (they were even brave enough to steal Barney’s line) but eventually had to *sigh* remove the sale due to ‘overwhelming demand’ (duh. What did they expect! Singapore probably has the highest per capita demand for luxury products)

It’s interesting how the conversation is turning out on its Facebook page, with some fans defending the brand(in the hope of a freebie?), some downright pissed off and some trying to turn it into a career opportunity ;)

Stay tuned for whether reebonz goes on to shatter hearts or dent bank balances.


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