Personalised daily reminders on bread? This you’ve got to watch. Trying to include Actimel in every Brazilian families’ breakfast, Danone created toasters that ‘toasted’ messages on bread, reminding moms to give their kids a daily dose of flu fighting Actimel. They sent these to ‘influencial’ moms, who could keep the supply of Actimel coming in by sharing aww-cho-chweeet photos of their kids eating the branded bread.
Couple that with every mom’s inherent desire to share photos of her kids’ every second of the day, and you have a seriously potent formula for this going ‘viral’ (pun always intended)
In The Grey 